Lemons to Lemonade

A lot has been said about 2020, and a lot remains to be said, not much of it good. Our story is about turning lemons into lemonade. At the beginning of 2020, I was focused on launching a new Life Safety Technology Company, then COVID-19 hit. Let's say that it is nearly impossible to launch a new tech company; even one focused on life safety during a pandemic. Add a historic market crash, social and political instability, and well, things were not going as planned.

So, what is a father of six and forty-year Dungeons and Dragons enthusiast supposed to do while living the new reality? Add a bit of fantasy! And so East Coast Trolls was born. East Coast Trolls is a Veteran owned, family-run publishing company in central Massachusetts.

Over the last four decades, I have seen countless campaign settings and adventure modules, many of them little more than outlines. For the veteran RPG Game Master, an outline is probably sufficient. However, many people new to our hobby are often frustrated that they cannot reproduce the experience they see their favorite YouTube or Twitch stars create. There is a generation of gamers with big expectations, having grown up with video games and movies that have mastered the art of suspension of disbelief.

Role-playing games are essentially interactive stor